A marketing manager instructs his team to make 80 telephone calls to attempt to sell an insurance policy. The random variable in this experiment is the number of sales made. This random variable is a _____
a. discrete random variable
b. continuous random variable
c. complex random variable
d. None of the answers is correct.
a
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Your communication goals should include ________ if you're sending bad news about transactions
A) modifying the customer's expectations B) changing your plan for resolving the situation C) ignoring any damage to the business relationship D) pinpointing what the customer did wrong E) refusing to acknowledge the customers concerns
The SEC has authority to establish GAAP for all business enterprises
a. True b. False Indicate whether the statement is true or false
In the ACE communication process, ________ involves thinking strategically about your purpose, desired outcome, business needs, audience and stakeholder needs, content needs, and medium choices
A) analyzing B) adjusting C) composing D) creating E) editing
Margene is the product manager at Fashions Ltd., a company that designs and manufactures clothes and fashion accessories. Noticing the rising popularity of rhinestone jewelry and the fact that only a handful of stores actually stocked it, she decides to take advantage of the latent demand in the market. Margene knows that she is taking a risk by committing organizational resources to pursuing this idea, but she is confident about the merit of her decision. In deciding the allocation of resources for attaining her goals, which managerial task is Margene performing?
A. controlling B. leading C. planning D. restructuring E. organizing