Brand-loyal consumers purchase only one particular brand and do not respond to consumer promotions unless it is for their particular brand
Indicate whether the statement is true or false
TRUE
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When selecting the right medium for a report,
A) you should choose the ones that are most convenient. B) you should choose the ones that are most economical. C) your decisions should reflect your audience's expectations. D) you should always present your report in writing. E) you should choose the one easiest to store.
Intangible assets are assets that are long-term, have physical form, and are used to produce or sell products and services.
Answer the following statement true (T) or false (F)
When one makes an argument that the task has been requested by higher management he or she is using ______ as an influence tactic.
A. coalition building B. upward appeals C. rational appeals D. assertiveness
Jeff needs to coach his subordinate Derin. Jeff has conducted a situational analysis and has identified the strengths and weaknesses of Derin. He has also communicated these to Derin. According to the coaching process, which is the next step that Derin should take?
A. She should determine which action plan to use. B. She should encourage Derin to generate action plans. C. She should assess the need and goals of coaching. D. She should conduct a self-assessment.