An in-group advantage has been documented showing that people have an advantage when judging cues expressed by members of their own cultural, national, or ethnic group

a. True
b. False


ANS: a

Communication & Mass Media

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Before launching a new campaign in Sierra Leone, the PR department of an organization kept abreast of the political goings-on in the country. This led to the identification of relevant issues, which the PR team incorporated in the campaign

How did keeping track of the current events in Sierra Leone help the PR team plan the campaign? a) By understanding the situation b) By developing the tactic c) By defining the audience d) By planning the strategy

Communication & Mass Media

The two countries most responsible for the export of Western news are ______.

A. Canada and United Kingdom B. United States and United Kingdom C. United Kingdom and Australia D. United States and Canada

Communication & Mass Media

AFLAC, a health insurance company, demonstrated a good example of how to implement a corporate campaign with a strong ______ component during the implementation of the Affordable Care Act in 2010.

a. investor relations b. social responsibility c. media relations d. employee volunteer

Communication & Mass Media

Name at least two of the five original compliance-gaining strategies.

What will be an ideal response?

Communication & Mass Media