Videotape was demonstrated in 1956 by Charles Ginsburg and first popularly used for ________shows
Fill in the blank(s) with correct word
news
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What is a form of return of investment (ROI)?
a. Advertising value equivalency b. Measuring message exposure c. Monitoring social media d. Evaluating newsletters and brochures
A followable prescription that indicates what behavior is expected, preferred, or prohibited in
a specific situation is a ________. Fill in the blanks with correct word
When a PR department hires outside contractors or freelancers to do work and is charged a fixed fee, it:
a. is paying a specific charge for all work and expenses involved in the project. b. is paying a specified monthly retainer plus expenses. c. is responsible only for actual expenses, not out-of-pocket costs. d. is likely to overpay the supplier or contractor.
The following statement is an example of reasoning from analogy: "If you can make great tacos, you can make great enchiladas."
Answer the following statement true (T) or false (F)