Department stores are most likely characterized by ________
A) narrow product lines
B) specialty goods and services
C) predatory pricing strategies
D) deep assortments of luxury brands
E) wide varieties of product lines
E
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Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.
A. psychographic B. benefit C. behavioral D. geographic E. self-concept
____________ states that our actions must be dependent on the nature of the situation.
a. Outside the box thinking b. Contingency thinking c. Reciprocal thinking d. Positive thinking
A postponement strategy ______.
A. refers to delaying the final assembly of the product until more accurate demand information becomes available B. is a way to delay consumption C. is an attempt to avoid seasonal fluctuations in demand D. is an attempt to avoid seasonal fluctuations in supply
One of the primary advantages of global area division structures is the ease with which product emphasis can be reconciled with a geographic orientation.
Answer the following statement true (T) or false (F)