____________ states that our actions must be dependent on the nature of the situation.
a. Outside the box thinking
b. Contingency thinking
c. Reciprocal thinking
d. Positive thinking
b. Contingency thinking
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The easiest measure of marketing public relations effectiveness is the ________
A) resultant effect on the company's sales figures B) effect it has on its market capitalization C) number of exposures carried by the media D) changes observed in consumers' brand knowledge E) impact it has on the company's market share
The following information applied to Michaels Company for 2014: Merchandise purchased for resale ..................... $400,000 Freight-in ........................................... 7,500 Interest on notes payable to vendors ................. 3,000 Purchase returns ..................................... 2,500 Michaels' inventoriable cost for 2014 was
a. $409,000. b. $407,500. c. $406,000. d. $405,000
The specific identification method:
a. prices inventory by identifying the cost of each item in ending inventory. b. uses the average cost of the goods available for sale during the period. c. is based on the assumption that the costs of the first items acquired should be assigned to the first items sold. d. is based on the assumption that the costs of the last items acquired should be assigned to the first items sold.
Which of the following exculpatory clauses will most likely be enforceable?
a. An exculpatory clause that relieves a riding stable of negligence. b. An exculpatory clause that relieves a riding stable of gross negligence. c. An exculpatory clause that relieves a riding stable from intentional torts. d. A riding stable's exculpatory clause that is hidden in an eight-page document that all riders are required to sign.