Crowdfunding entrepreneurs should set a funding target that is:
a. aggressive to signal confidence in the product or service for potential investors.
b. low and easy to outperform in order to generate buzz around the product or service.
c. realistic enough to attract backers but high enough to cover costs.
d. as high as possible to generate as much initial cash as possible to infuse into the business.
c. realistic enough to attract backers but high enough to cover costs.
You might also like to view...
What is the purpose of profitability control, and how do marketers use it?
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. Allowing hotel guests to make restaurant reservations by touch-screen television is an example of co-production. 2. If guests co-produce their own experiences, they take more ownership of service failures. 3. Tipping is an example of how guests can motivate employee behavior. 4. Co-production usually increases the time required for service.
A compensation plan which will likely produce the greatest degree of company-centeredness and financial security for the employee is:
A) straight commission plan B) guaranteed salary C) straight salary D) guaranteed salary plus a bonus E) straight commission plus a bonus
Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Adidas.
A. price B. good C. product D. promotion E. distribution