Cohesiveness refers to the quality of a group that brings individuals together
Indicate whether the statement is true or false.
Answer: T
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Which approach is the toughest to execute with a large group?
A. Traditional brainstorming. B. Nominal group technique. C. Electronic brainstorming. D. Delphi technique.
Matching
1) I. Crime is on the rise. A) evaluate the situation as a problem 2) II. Rising crime is a serious problem. B) propose a solution 3) III. Solving the crime problem involves several measures. C) argue for the solution 4) IV. These crime prevention measures will be successful. D) describe the situation
A key research insight in the "Eat Mor Chikin" or These Cows are Goners!" case was that:
a. The company was losing market share to franchises selling beef products b. Consumers were mostly concerned about eco-friendly practices c. The brand's personality was best suited to older customers d. Talking about "quality" products was not unique
What should you do while facing an audience that rejects your proposals?
A) ?Start with a strong appeal to negative emotions. B) ?Rely on objective data to make a clear case. C) ?Approach the subject indirectly by establishing common ground. D) ?Focus on providing information to help them revise their opinion. E) ?Be assertive in challenging their preconceived ideas of the issue.