Which of the following statements is true of a network database model?
A. child records can have more than one parent record
B. parent records can have many child records
C. both a and b
D. none of the choices are correct
Answer: C
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Negotiators can become so focused on reaching an agreement they lose sight of the real goal, which is to
A. achieve a valued outcome. B. win. C. create value. D. claim value.
To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women
These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example? A) geocoding B) geodemography C) the hierarchy of needs D) projective techniques E) ethnography
An effective press release aims to appeal to a wide audience rather than focusing on a targeted audience. ?
Indicate whether the statement is true or false
Business-to-business marketing refers to buying and selling goods or services to consumers.
Answer the following statement true (T) or false (F)