Ethics are ________ by which a person determines what is right or wrong
A) beliefs
B) values
C) moral principles
D) beliefs, values, and moral principles
Answer: D
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According to your textbook, the specific purpose for a speech should
A. include a reference to the audience. B. be expressed as a question. C. be written as a full infinitive phrase. D. All of these answers are correct. E. Both include a reference to the audience and be written as a full infinitive phrase.
If KNEA had followed the 10 stages of the public relations writing process (see Chapter 10), would the original postcards have been mailed? Why or why not?
What will be an ideal response?
Sam, a PR professional, has pitched a story to Anita, a reporter with a local news station. Sam and Anita have never worked together. Which of the following actions would help Sam form a professional relationship with Anita and obtain the news coverage he wants?
a. giving Anita an outline of the story to save her time and effort b. sending Anita the names of experts for background information c. providing Anita with feedback on her overall reporting style d. emailing Anita regularly to check on the progress of the story
In the _____ communication network, messages may be sent only to the person next to you, and there are some power differences
A) triangle B) circle C) wheel D) chain