True or false: Soap operas are one of the most time-shifted programming genres by the viewer
Indicate whether the statement is true or false
true
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She is developing a TV spot and will make sure that it has a significant share of the market in play time
a. legitimacy b. identification c. penetration d. participation
A common metric that is used to evaluate whether to amount of time and financial support given to a campaign is referred to as ______.
A. return on influence B. return on relationships C. return on investment D. return on engagement
Which of the following statements is most true of local TV news programs?
a) They have great value in syndication. b) They are underwritten by corporate funds. c) Footage is obtained from local sources only. d) Revenues produced go directly to the local stations.
_____ leadership theory emphasizes the importance of personalized relationships in leadership and group cohesion
Fill in the blank(s) with the appropriate word(s).