Which of the following is not a method for devising an effective omnichannel strategy?

A. allowing returns of merchandise to any channel regardless of channel of purchase
B. advertising in-store that additional sizes and colors are available online
C. having a consistent image across all channels
D. splitting buying responsibilities up at the corporate office to specialize in either stores or e-commerce to better understand the different customers' buying behaviors
E. having the same pricing strategies and promotions for all channels


Answer: D

Business

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