Mass-merchandisers emphasize "hard goods," while discount houses emphasize "soft goods."
Answer the following statement true (T) or false (F)
False
Discount stores offer hard goods and mass-merchandisers offer soft goods.
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Businesses use the marketing concept when they focus on ________
A) limiting the environmental impact of the company's products B) growing profit margins C) fulfilling the expectations of their customers D) efficiently distributing products to retailers E) creating promotional programs that will increase sales volumes
Which do you think is more important when writing a proposal, benefits, or objections?
What will be an ideal response?
For the retailer, the practice of ________ results in lower total sales and, in many cases, damaged merchandise
A) sweethearting B) experiential shopping C) retail borrowing D) off-price retailing E) network marketing
Active sentences are usually more dynamic than passive sentences and generally have more _____________
a. impact b. accuracy c. response d. voice