Individual socialization
A) affirms the personal characteristics and identity
B) organization specifies a certain set of steps to be completed in order to advance
C) no real cues for movement to the target role
D) experienced member serves as a role model
E) no role models are available to newcomer
F) recruits are brought into the organization in relative isolation
G) precise timetable
H) deny and strip away certain personal characteristics of a newcomer
I) putting a group of recruits through a common set of experiences together
J) does not segregate the newcomer in any special way
F
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Answer the following statement(s) true (T) or false (F)
1. When Sony launched its PlayStation 2 video game system, it did relatively little advertising because it did not have enough of the systems ready to sell. 2. The New Coke product, introduced in 1985, failed because most people did not like the taste. 3. The “big idea” is an advertising concept that will grab people’s attention, make them remember the product, and make them take action. 4. The biggest change in outdoor advertising over the past 10 years has been the growth of digital billboards. 5. Most American consumers can easily identify native advertising as paid marketing messages.
Which self represents all the things that characterize you and that both you and others know about you?
A) hidden B) social C) blind D) open
Psychologist Morris Rosenberg describes this as a feeling of self-worth and fundamental respect for oneself
a. self-esteem b. self-concept c. self-image d. self-monitoring
When persuading a receptive audience, make sure you present your strongest arguments first
Indicate whether this statement is true or false.