Saying that a good market segment should be "substantial" means that
A. the product and its offerings are substantial in nature.
B. the company does not have to worry about substantial competition for a long time.
C. people in different market segments should be as different as possible.
D. people should have substantially different reactions to marketing mix variables.
E. it should be large enough to be profitable.
Answer: E
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Both the direct method and indirect method will arrive at the same amount for cash flow from operating activities.
Answer the following statement true (T) or false (F)
Following are selected data from the financial statements of Mother Nature Supplies: 2017 2016 Accounts receivable $ 60,000 $ 38,000 Merchandise inventory 12,000 16,000 Total assets 450,000 380,000 Net sales 380,000 270,000 Cost of goods sold 160,000 210,000 Refer to the data for Mother Nature Supplies. Which of the following would result from a vertical analysis of its income statement?
a. Accounts receivable increased $22,000 or 57.9% during 2017. b. Gross profit is 57.9% of net sales for 2017. c. Cost of goods sold increased $50,000 or 23.8% during 2017. d. Net sales increased $110,000 or 28.9% during 2017.
Being able to handle multiple problems at the same time, having discipline to maintain personal filing systems, and adapting to change are all examples of ____ skills.
A. business B. soft C. time-management D. self-management
Techniques for preparing effective sales messages include all of the following EXCEPT
a. presenting supporting evidence to satisfy the receiver's needs. b. making the requested action clear and simple. c. offering a guarantee or including an enclosure with product photos. d. requiring immediate response from the receiver.