Following are selected data from the financial statements of Mother Nature Supplies: 2017 2016 Accounts receivable $ 60,000 $ 38,000 Merchandise inventory 12,000 16,000 Total assets 450,000 380,000 Net sales 380,000 270,000 Cost of goods sold 160,000 210,000 Refer to the data for Mother Nature Supplies. Which of the following would result from a vertical analysis of its income statement?
a. Accounts receivable increased $22,000 or 57.9% during 2017.
b. Gross profit is 57.9% of net sales for 2017.
c. Cost of goods sold increased $50,000 or 23.8% during 2017.
d. Net sales increased $110,000 or 28.9% during 2017.
b
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Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back
Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up? A) advertising B) direct marketing C) events and experiences D) sales promotions E) publicity
Likert scales cannot measure attitudes and behavior.
Answer the following statement true (T) or false (F)
Which of the following is true about the revenue journal?
A) cash revenues and revenues on account are recorded in the revenue journal B) only cash revenues are recorded in the revenue journal C) only revenues on account are recorded in the revenue journal D) unearned revenues are also recorded in the revenue journal
The salesperson was selling the couple a garden tub with water jets for their new bathroom. He said, "You'll be the envy of all your friends with this great tub. It will be the pièce de résistance in your new bath." When his first close failed, he asked, "Will you want to use clear or white caulk to install your new tub?" What type of close did the salesperson use the second time?
A. T-account B. Double-yes C. Minor-points D. Assumptive E. Forestalling