It is possible to have more than one general purpose in a
speech.
Indicate whether the statement is true or false
False
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One explanation for the effectiveness of persuasive appeals that match an attitude’s function is:
a. matched appeals are more succinct b. matched appeals are more ego-involved c. matched appeals speak to the receiver’s psychological needs d. matched appeals are less extreme
According to the Impact / Money box, “Digital Cracks 50 Percent of Ad Revenue at Wired Magazine,” roughly 90 percent of Wired’s digital ad revenue is coming from the traditional Web site
a. True b. False
Race is best seen as a ________ category
a. biological b. physiological c. social d. imaginary
According to the text, the best way to understand the perspective of another person is to
a. be empathetic b. talk to their friends. c. ask them directly. d. observe their nonverbal behavior.