The purchases journal of a business that uses the periodic inventory system will include a column titled ________.
A) Cost of Goods Sold DR
B) Purchases DR
C) Accounts Payable DR
D) Merchandise Inventory DR
B) Purchases DR
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Trying to be all things to all people leads to highest-common-denominator positioning, which is typically effective
Indicate whether the statement is true or false
GRI’s economic standards measure ______.
a. base financial performance b. impact on host country GDP c. economic impact in a company’s close community d. economic impact throughout society
The purpose of the follow-up communication between customer and salesperson is to express thanks for the order and to:
A) introduce related products B) complete the call card form C) request referrals for other prospects D) determine if the customer is satisfied E) ask for full payment from the customer
Which of the following is not descriptive of the advertising and promotion pyramid?
a. the base of the pyramid has tools with a wider coverage of the target audience b. the tools at the top of the pyramid have lower cost per contact than tools at the bottom c. the pyramid implies a trade-off between coverage and cost per contact d. the Internet can be used at all levels in the pyramid e. the Internet as a communication tool in the pyramid is scalable and cost-efficient