Funds on deposit at commercial banks having variable maturities and yields based on size, maturity, and prevailing money market conditions are ________.
A) negotiable certificates of deposit
B) commercial paper
C) savings accounts
D) money market mutual funds
A) negotiable certificates of deposit
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Which of the following statements is true of a target market?
A. Uncontrollable elements continually evolve and create changes in a target market. B. Managers can control the external environment that molds and reshapes a target market. C. Environmental scanning is performed by firms in order to prevent changes in a target market. D. Unlike uncontrollable variables, controllable variables do not affect a target market.
Steven & Meyer Inc is an women's cosmetics manufacturing firm based in California. The firm sells its cosmetic products under the brand name GentleCare
After extensive market research, the firm launches a new line of household care products under the brand name White Oleander. The firm aims to increase the likelihood that its overall performance will be consistent because adverse conditions in one product-market will be offset by favorable conditions in the other. In this example, Steven & Meyer Inc is using which of the following strategies? A) a vertical integration strategy B) a harvest strategy C) a monetize position strategy D) a diversification strategy E) a horizontal integration strategy
Which of the following is usually considered a line department?
a. public relations b. operations c. human resources d. data processing
The "open shop" movement of the early 1900s was a large scale effort by employers to close workplaces to individuals who were unionized or who had an interest in union representation.
Answer the following statement true (T) or false (F)