When false or misleading advertising may lead to immediate harm, the Federal Trade Commission has ______.
a. no special authority
b. to seek approval from the Senate Commerce Committee before taking punitive action
c. authority to seek a court restraining order
d. to act within 72 hours
c. authority to seek a court restraining order
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The best headline length is:
a. Ten words or less b. Five words or less c. None of the choices d. Three words or less
Most of the talented film directors of the early sound era, especially formalist filmmakers, favored the use of
a. synchronous sound. b. nonsynchronous sound. c. voice-over monologue. d. dubbing
According to a survey, 82 percent of respondents believe that good corporate citizenship
A) is worthless. B) makes companies less competitive. C) contributes to meeting financial objectives. D) is not possible in today's business environment. E) is only possible with nonprofits.
When using objects as a presentation aid you should avoid
A) making reference to the object in your speech.
B) holding the object while you speak.
C) passing the object among members of your audience.
D) displaying the object during your speech.