Sabrina just received a toy from her mother for her seventh birthday.She is describing all the things she likes and dislikes about the new toy.What type of customer is Sabrina’s mother?
a. decision maker
b. end user
c. intermediary
d. economic buyer
a. decision maker
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An attractive niche consists of customers having a distinct set of needs
Indicate whether the statement is true or false
Which term below is defined as the unofficial line of communication between individuals or groups?
A. rumor string B. gossip chain C. cluster chain D. grapevine
An organizational unit whose manager is responsible for acquiring, using, and disposing of assets in order to maximize return on assets is referred to as a(n) ______________________________
Fill in the blank(s) with correct word
A favorable attitude toward and consistent purchase of a single brand over time is referred to as
A. attitudinal discrimination. B. consumer allegiance. C. behavioral loyalty. D. stimulus generalization. E. brand loyalty.