What is the principle of recency? How might it be used effectively?
What will be an ideal response?
The recency principle is when the speaker uses the strongest argument last, with the
idea that he or she will leave the audience with the most important ideas to think about.
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The role of the transformational leader is to empower group members to work independently of the leader by encouraging collaboration between members and group cohesion
Indicate whether the statement is true or false
Why is it recommended that each specific audience targeted in a campaign need a specific communications objective and message?
a. because communications messages and audiences change over time b. It is a more cost-efficient approach. c. It allows fewer opportunities for messages to be misinterpreted. d. It enables messages to be measured for success or failure individually.
Most professional audio mixing rooms use both far field and near field monitoring systems
a. true b. false
Which of the following reduces the likelihood that a company will experience a crisis?
a. encouraging two-way communication b. providing employees with crisis training c. engaging in issues management d. clarifying core values and policies