What sort of information should be included in a social audit? Who would prepare the audit? How would such a document be used?
What will be an ideal response?
A social audit typically includes human resources, community involvement, the quality and safety of products, business practices, and efforts to reduce pollution and improve the environment. A program director often prepares a social audit for the firm. A social audit should be used to evaluate what a business is doing with regard to social issues and to revise its social responsibility program.
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An e-mail campaign works most effectively when:
A) consumers perceive it as "acceptable" spam B) messages resemble the information on the company's website and in company advertisements C) it targets infrequent purchasers D) it contains customer-generated reviews
Select the term that best fits the definition or description; enter the number of the term in the column for Your Answer.
What will be an ideal response?
Personality, attitudes, lifestyle and other psychological characteristics of an audience are known as what?
A) Demographics B) Target market C) Culture D) Psychographics E) Attributes
Which of the following are examples of subgroups?
a. Jews, Christians, and Muslims. b. Youth gangs, prostitutes, and drug addicts. c. Senior citizens, teenagers, and babies. d. Latin Americans, African Americans, and Asian Americans.