Empathic listening is preferable to objective listening regardless of the context or the speaker's state of mind
Indicate whether the statement is true or false.
Answer: False
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On the day Tia is scheduled to speak against the use of animals for testing cosmetics,
she learns that a major cosmetic company has decided to discontinue using animals for testing. What should Tia do, given this new development? A) Address it during her presentation since listeners likely will be aware of it and listening for what she has to say about it B) Ignore this new information because her speech is already written and because other companies continue to use animals for testing C) Ignore this new information because it might weaken the impact of her speech and make her look foolish D) Drop the prepared speech and present an impromptu speech on another topic she knows a lot about
According to the text, campaign objectives lead the practitioner to answering which one of the following questions?
a. What do you want to accomplish? b. How should you proceed with a campaign? c. Which organizational goals are pertinent to the campaign? d. Who is in the audience for the campaign?
With broadcast advertising, there are no hard-and-fast rules for determining a commercial's effectiveness
a. TRUE b. FALSE
Which type of speech of tribute always employs humor?
A. eulogy B. toast C. testimonial D. roast