What is cognitive dissonance? How might a speaker make use of it in a persuasive speech?
What will be an ideal response?
Cognitive dissonance is a feeling of discomfort a person experiences when he or she
perceives there new information that conflicts with their previously organized thought
patterns. This feeling of imbalance may prompt a change in their attitudes, beliefs,
values, or behavior. A speaker may make use of this by pointing out such
inconsistencies, for example, by pointing out that one?s wish for good health is
inconsistent with one?s lifestyle. The persuader then offers a palatable way to reduce
that inconsistency, in the form of a solution step.
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When Frank fails his math class in the fall semester, he blames it on his teacher. When he
passes math the next semester, he prides himself on his hard work. His self-concept is affected by A. self-serving bias. B. self-fulfilling prophecy. C. rational-emotive behavior. D. impression management.
Answer the following statement(s) true (T) or false (F)
1. Thomas Paine’s pamphlet Common Sense could be seen as a very early example of public relations. 2. The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media, they will eventually go away. Responding to the critics would have just prolonged the problem. 3. Telephone companies and electric utilities were among the last businesses to start actively using public relations. 4. Before the 1920s press agents mostly just worked at getting publicity for their clients as opposed to creating an image. 5. Ivy Lee made “spin control” a popular term as early as 1910.
In his persuasive speech on eliminating the general education requirements at State U., Barry argues, "I've already taken two of the required 15 courses, and believe me they were a waste of time."
Barry's use of reasoning from specific instances to a generalization is __________. a) valid because he is using his own experience b) invalid because he did not state which classes he took c) valid because it is something his audience can relate to d) invalid because the number of specific instances is not large enough or diverse enough
Describe the differences between “I” and “you” statements and offer examples of each
Please provide the best answer for the statement.