Select the correct statement regarding fixed costs.
A. Fixed cost per unit is not fixed.
B. There is a contradiction between the term "fixed cost per unit" and the behavior pattern implied by the term.
C. Total fixed cost remains constant when volume changes.
D. All of these are correct statements.
Answer: D
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Trust is based on _______, which in turn is based on past acts of integrity and follow-through on promises.
A. cooperation B. credibility C. unity D. honesty E. cohesiveness
Which of the following statements about the marketing concept is most accurate?
A. All U.S. firms are now operating with a marketing concept philosophy. B. In using the marketing concept, companies tried to satisfy the needs of consumers while also achieving their goals. C. In using the marketing concept, companies focus on sales and advertising. D. The marketing concept can be traced its roots to early Greek culture. E. The marketing concept is most effective when production is limited and the product will sell itself.
A disadvantage of the formula sales presentation is that its format often prevents information from being logically presented.
Answer the following statement true (T) or false (F)
Wholesalers are often used in an indirect marketing channel.
Answer the following statement true (T) or false (F)