Brad arranged a banquet for which he arranged for a restaurant to provide alcoholic beverages for the group. At the time of settling the bills, however,Brad finds out the bill amount is 30 percent more than what he expected
What fee must have Brad possibly ignored when he read the estimate?
a. Tax and gratuity
b. Meals charge and weekend booking
c. Corkage and tax
d. Gratuity and corkage
A
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Audience members who failed to listen critically to a presentation and fell victim to the speaker's scam
are not responsible for being duped. The speaker bears sole responsibility. Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Features and benefits must be tied together in the customers mind. 2. Ethnographic research can be used to elicit the inner feelings of the customer. 3. Account planning is really all about solving the client’s problem. 4. Research always replaces insight when it comes to interpreting research findings. 5. The consumer profile essentially answers the classic five W questions of journalism.
Among the tactics that helped win the Best Corporate PR Team award for Virgin Atlantic Airways were __________
B) responding with "no comment" when a customer compared his meal to a hamster C) inventing a new lipstick called "Upper Class Red" D) A and B E) A and C
Conflict issues in collectivist, high context cultures typically revolve around ________
a. control of one's autonomy b. one's freedom c. being accepted by one's in-group members d. one's personal territory