Which of the following is the objective of selective distribution?
A) attaining maximum possible control over the brand's equity
B) offering limited product differentiation through a moderate number of outlets
C) achieving maximum efficiency through standardization of products
D) maximizing sales by making the product available through a great number of outlets
B
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Expenses that fall outside the regular operations of a business are ________.
A) generally a substantial part of net income B) recorded in the Retained Earnings account C) included under the other income and expenses section of the income statement D) not considered for the calculation of net income
How does a firm use big data in the context of ERP systems?
What will be an ideal response?
The two basic measures of liquidity are ________
A) inventory turnover and current ratio B) current ratio and quick ratio C) gross profit margin and ROE D) current ratio and total asset turnover
Promotion helps consumers because it
A. costs billions of dollars each year, which stimulates the U.S. economy. B. always stresses wholesome values, which benefits society. C. persuades consumers to make the right choices. D. informs consumers and places them in a position to specify the products that they seek. E. tends to be informative and not persuasive.