It is common practice for companies to pay for security guards in many overseas locations, such as in Middle Eastern countries, in the Philippines, and in Indonesia.
Answer the following statement true (T) or false (F)
True
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The cost of ____ is usually substantially lower than the cost of ____.
A. stimulating primary demand; stimulating selective demand B. identifying prospects; encouraging product trial C. retaining existing customers; acquiring new customers D. comparative advertising; new introductory promotion E. personal selling; public relations
Bensons Inc., a retail store in Houston, launches an ad campaign featuring the interiors of its stores. The stores are shown to be lit by crystal chandeliers and feature several salespeople wearing tail-coats. The ads also contain the slogan "Be treated like royalty, while you shop in comfort." The development of a strong, memorable "royal" identity by Bensons is an example of:
A. drama advertising. B. bait-and-switch advertising. C. refutational appeal. D. guerilla advertising. E. image advertising.
People who do not complain often believe that complaining is a waste of time and effort.
Answer the following statement true (T) or false (F)
Buyers may relate price to quality. To such a buyer, a higher price for a product is an indicator of
A. suspicious pricing. B. higher quality. C. product availability. D. poor image. E. greater quantity.