These four statements are made by candidates for the U.S. Senate. Which one attempts to use a "thin entering wedge" to convince the voters?
a. "Economic experts agree that the growing national debt will be the ruin of this country."
b. "Banning assault weapons today will create a police state of unarmed citizens tomorrow."
c. "Illegal immigrants take jobs away from American citizens. I know, I've seen a few do it."
d. "Jobs, jobs, jobs! They're the only answer to America's future."
b
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a. Social proof b. Audience analysis c. Demographics d. Identification
Enhancing a product image by linking it to a celebrity or an already established brand name, regardless of the intrinsic connection between the product and the image, is called branding
Indicate whether this statement is true or false.
The theory that centers on the principle that our understandings of self is built by those who react to and comment on our language, actions, ideas, beliefs, and mannerisms
A. Significant-Other Theory B. Language-Explosion Theory C. Language-Instinct Theory D. Social Construction of Reality Theory
The purpose of a hypothetical illustration is to convince your listeners that an untrue story is true
Indicate whether the statement is true or false