For a speech on the dangers of smoking, which of the following stories would best capture listeners' attention?
A. a narrative about how cigarette prices have risen in a year
B. a narrative about how your sister quit the habit
C. an account about how deceptive cigarette advertising is
D. an account of how your father died from lung cancer
Answer: D
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Which prerequisite for group decision making and problem solving focuses on the process of critical thinking that enlists the values of democracy and puts them in a communication context?
a. a clear goal b. quality content c. structured procedures d. commitment to deliberation e. brainstorming
Qualitative research usually produces "hard" data
Indicate whether this statement is true or false.
According to the Impact / Money box, “Which Radio Formats Are Most Popular?,” one of the most popular radio formats is:
a. adult contemporary. b. news / talk. c. classic hits. d. urban.
Social Judgment Theory explains why it is difficult to get audiences to make extreme changes in their attitudes
Indicate whether the statement is true or false.