According to the functional approach to leadership, what are the two functions of a leader?

A. task and process
B. fact and opinion
C. practical and social
D. listen and learn


Answer: A

Communication & Mass Media

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Who said, "We're in the idea business, because ideas will be the currency of the 21st century."

a. James Webb b. Roy Spence c. Luke Sullivan d. Steve Hayden

Communication & Mass Media

Chunking involves which of the following?

A. dividing a speech into an introduction, individual body paragraphs, and a conclusion B. dividing the audience into groups and speaking to each of those groups individually C. dividing a speech into small, meaningful segments that allow the speaker to pause and look at listeners D. making long pauses in a speech during which the audience is allowed to ask the speaker questions

Communication & Mass Media

The text suggests that a speaker should analyze the audience to determine the

type of language to use in a speech. Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following describes the testing effect?

a. This occurs when participants’ exposure to repeated measurement influences their responses. b. This occurs when participants’ behavior is influenced by the knowledge that they are being observed. c. This occurs when participants interaction with one another influences their behavior. d. This occurs when some characteristic of the researcher affects participants' responses.

Communication & Mass Media