Or

are used to eliminate unwanted respondents to include only respondents who have specific characteristics who answer questions in a specific manner.

Fill in the blank(s) with the appropriate wd(s).


Screener questions
ter questions

Communication & Mass Media

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Which is the definition of libel?

a. a published false statement that damages a person’s reputation b. a spoken false statement that damages a person’s reputation c. a false statement that is leaked to the press d. a photo and cutline that show a celebrity in a compromising position

Communication & Mass Media

Groups that are organized around the action steps needed to achieve their goals are _____

a. vigilant b. functional c. laissez-faire d. results-driven

Communication & Mass Media

After identifying the general purpose, the next task of a public speaker is to

a. identify the audience. b. understand the audience. c. select your topic. d. identify a specific purpose.

Communication & Mass Media

Which sociologist said that the newspaper was indispensable to the organization of the public mind?

A. Ferdinand Tönnies B. Max Weber C. Karl Marx D. Charles Horton Cooley

Communication & Mass Media