The general understanding of Leegin Creative Leather Products v. PSKS, where a maker of leather goods would not sell to stores that would not follow its pricing policy (resale price maintenance), is that:

a. resale price maintenance continues to be per se illegal b. strong territorial controls are generally illegal
c. manufacturers have wide control in selecting dealers to distribute their products
d. manufacturers must have a strong justification for not selling to distributors who request their products e. none of the other choices


c

Business

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Given the following cost data, what type of cost is shown? Cost per unit # of units $5,000 1 $2,500 2 $1,667 3 $1,250 4

A) mixed cost B) variable cost C) fixed cost D) none of the above

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Once a company has decided to sell in a foreign country, it must determine the best mode of entry. List each mode of market entry and give an example for each.

What will be an ideal response?

Business

Diversifying the financing base means diversifying sales, location of production facilities, and raw material sources

Indicate whether the statement is true or false.

Business

Which of the following best defines the term 'stickiness'?

a. The number of people exposed to the message. b. The average number of times someone is exposed. c. The ability to draw repeat visits and to keep people. d. A comparison of how well different creative executions generate a response. e. The number of people exposed to an online ad who actually select to see it.

Business