Typically, a more expensive shipping option is:
A) slower with a lower holding cost.
B) slower with a higher holding cost.
C) faster with a lower holding cost.
D) faster with a higher holding cost.
E) faster, but holding cost is unaffected by delivery speed.
C
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Why did the Industrial Revolution lead to a growth in marketing research?
A) Manufacturers were producing goods for distant markets and consumers. B) Colleges were teaching courses in marketing research. C) Craftsmen and artisans of the day knew their customers. D) Alfred Politz introduced statistical theory for sampling. E) Growth was limited to the spread of government agencies and so most marketing research was performed for the government.
________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods
A) Benefit segmentation B) Geographic segmentation C) Demographic segmentation D) Psychographic segmentation E) Occasion segmentation
Before making a loan to a business startup, banks prefer to see:
A) sufficient cash flow generated by the business. B) ample collateral for the loan amount. C) an SBA guarantee to insure the loan. D) All of the above
A good interpreter will be
a. bilingual, familiar with both business cultures, and employed by one of the businesses. b. bicultural, bilingual, and familiar with both business cultures. c. bicultural and an employee of the visiting business. d. bicultural, bilingual, and employed by the host business.