Which of the following is not one of the reasons a company might launch new competitive actions?
A. to find new sources of raw materials
B. to capitalize on growing demand
C. to improve market position
D. to obtain first mover advantages
Answer: A
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________ makes it hard to provide and maintain high-quality service because retailers cannot easily measure or check the service before it gets delivered to customers.
A. Intangibility B. Empathy C. Assurance D. Flexibility E. Instrumental support
When a hotel believes that an employee is happy and content in their current position, they often do not even think about them as promotable since finding their replacement would be difficult. This behavior is called ________.
a. slotting b. typecasting c. labeling d. temping
Direct marketing includes catalogs, direct-response TV, kiosks, the Internet, and mobile marketing
Indicate whether the statement is true or false
A(n) ________ gap exists when a firm knows what it needs to do to meet customers' service expectations, but sometimes fails to do it.
A. knowledge B. delivery C. communication D. standards E. empowerment