Projects are typically ongoing, day-to-day activities that have goods and services as outputs
Indicate whether the statement is true or false
FALSE
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Describe three public policy issues or regulations that marketers should carefully consider as they make decisions about adding or dropping products
What will be an ideal response?
Outsourcing production or operating activities will help in improving the cash flow by reducing investment in physical assets
Indicate whether the statement is true or false
Nintendo's major competitors in the video game console industry are Microsoft and Sony
As Nintendo pondered how to grow its market share, it realized that Microsoft and Sony's respective gaming consoles were targeted at hardcore gamers who were teenagers or young adults for the most part and mostly played action games. With this mind, Nintendo decided to develop a gaming console targeted at players of all ages and preferences, from school-kids to their grandparents, with motion-controlled sensors to control gameplay, and with a focus on games that everyone in the family could play. The result was the Nintendo Wii which leads the market for family-oriented gaming consoles and is a huge hit with casual gamers as much for its fun quotient as for its lower price compared to its competitors. In developing and marketing the Wii, Nintendo targeted the ________ opportunity and used the ________ product development approach. A) go-to-market; custom applications B) differentiating functionality; low-cost C) new market segment; innovation focus D) go-to-market; quality attributes
Regional buying preferences are best served through which buying organization?
a. informal buying organization b. formal buying organization c. decentralized buying organization d. centralized buying organization