Critics argue that the proliferation of new media has worsened the problem of too much media.
Answer the following statement true (T) or false (F)
True
With the proliferation of new media choices, this externality is only likely to get worse. In addition to cluttered websites, our e-mail boxes are flooded with commercial messages and mobile advertising is surging.
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Which of the following is an example of psychographic information?
A) age B) occupation C) lifestyle D) income E) education
Which of the following is a potentially illegal question from an employer?
A) Did you graduate from high school? B) Are you available to work weekends? C) Have you ever been arrested? D) Are you legally eligible to work in the United States? E) Are you over 18?
Which of the following is true of product line pricing?
A) The price steps take cost differences between products in the line into account. B) The pricing strategy cannot be used by companies in developed countries. C) The price steps do not account for the prices of similar products from competitors. D) The pricing strategy involves overpricing products so that they appeal to the elite. E) The customer's perception of the value of different features is considered irrelevant.
A massed advertising effort is most appropriate for retailers _____
a. that stress personal selling b. requiring high reach c. with low advertising budgets d. with peak sales periods