Tools by which consumers create marketing messages and other brand exchanges themselves are collectively known as ________
A) public relations
B) personal selling
C) consumer-generated marketing
D) brand advertising
E) publicity
C
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Answer the following statements true (T) or false (F)
1. In the long run, competitiveness depends on an industry's natural resources, its stock of machinery and equipment, and the skill of its workers in creating goods that people want to buy. 2. If a nation has an open economy, it means that the nation allows private ownership of capital. 3. Increased foreign competition tends to increase profits of domestic import-competing companies. 4. . A firm needs to reduce its production costs. One alternative to moving the production overseas where labor costs are generally lower is to move production to the southern United States where non unionized workers are more plentiful. 5. The term "economic interdependence" implies that the wealth and success of one country impacts the wealth and success of another country.
Businesses rarely need to update business strategies as the business environment remains relatively stable.
Answer the following statement true (T) or false (F)
When a customer service problem requires an apology, a salesperson should most likely:
A) delegate the task to a customer service representative B) write and send a thoughtful, hand-written letter C) send a prompt e-mail to the customer D) send a text message to the customer E) call the customer personally
Which of the following considered by marketers is most closely related to distribution strategies?
a. How can we make our product packaging attractive? b. Which market segment should we target? c. How can we effectively store raw materials? d. What should be our medium for advertising?