The federal law adopted in 1974 that is designed to safeguard the privacy of students' education records is known by the acronym ________.

What will be an ideal response?


FERPA (Family Educational Rights and Privacy Act)

Communication & Mass Media

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You have been asked to speak at a campus rally opposing tuition increases. While students will likely dominate the audience, you can reasonably expect faculty, administrators, and even a few people from the community to be there

Applying the concept of audience segmentation, identify at least three meaningful subgroups and one reason to support your proposal for each subgroup. Explain why you think these reasons would work for these subgroups. What will be an ideal response?

Communication & Mass Media

Man with a Movie Camera reflects fears about the dangers of the mechanical age

Indicate whether the statement is true or false

Communication & Mass Media

If commercial programming consistently portrays European Americans as upstanding citizens and members of other races as lazy, criminal, or irresponsible, viewers may come to accept such representations as factual. This is known as __________

a. gatekeeping b. mainstreaming c. reasonance d. the mean world syndrome e. constructing the news

Communication & Mass Media

For the purposes of this course, the goal of programming is defined in your textbook as

a. choosing shows that everyone likes b. the creative activity of program production c. the daily implementation of management's plans d. collecting, analyzing, and interpreting ratings and audience research e. maximizing the size of an audience targeted by advertisers

Communication & Mass Media