For the purposes of this course, the goal of programming is defined in your textbook as

a. choosing shows that everyone likes
b. the creative activity of program production
c. the daily implementation of management's plans
d. collecting, analyzing, and interpreting ratings and audience research
e. maximizing the size of an audience targeted by advertisers


e

Communication & Mass Media

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Local cable television can respond to community needs

Indicate whether the statement is true or false

Communication & Mass Media

When using surveys and polls, you can infer the attitudes of the people as a whole from the attitudes

reported by a sample of the population, as long as the sample is ________ of the whole. Fill in the blanks with correct word

Communication & Mass Media

In order to convince his boss to use a new vendor, Simeon has compiled information regarding costs, schedules, and additional services offered. Simeon is using an argument based on:

a.  logos.   b.  ethos.   c.  pathos.   d.  idioms.

Communication & Mass Media

You have defined the key terms in your proposition for argumentation and used these definitions to further interpret the proposition to clarify what you want the proposition to mean based on these definitions. In argumentation, we call this making

(a) the statement of presumption (b) the declaration of intent (c) the primary inference (d) the hypothesis statement

Communication & Mass Media