Of the following subject/purpose challenges, which plagued Caldwell Titcomb's "Star-Spangled Earache: What so Loudly We Wail" editorial most prominently?
A) complexity
B) cultural history
C) cost
D) control
B
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List one the ethical principles in communication outlined in the textbook. Give an example of this principle from your own experience?
What will be an ideal response?
When the National Speakers Association asked its 4,000
professional members to identify their top tips for a successful speech, which method came in first? a. Spend one hour preparing for every minute of a presentation. b. Visualize success. c. Use a clear and well-written manuscript. d. Anticipate potential problems. e. Practice.
Campaigns should adhere to which one of the following guidelines regarding media use?
a. Choose a mix of media according to organizational goals and audiences. b. Select one medium as the primary medium for the campaign and use others for secondary communications. c. Communicate through one traditional and one digital medium only. d. Select communications media according to audience preferences.
______ mailers can be anything from a postcard to a small magazine-style piece.
A. Email blast B. One-sheet C. Brochure D. Press release