Connectors should be kept informed before, during, and after an event to increase a firm's chances of garnering media attention about the event
Indicate whether the statement is true or false
TRUE
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Company X has a good whistle-blowing program in place. Sara used the whistle-blowing system to alert the management about a fraud being committed by a senior employee in the human resource department. The company investigated the allegation and punished the fraudster. However, Sara was shocked to find later that everyone in her team knew that she was the one who blew the whistle. What could be a
major issue with the program at the company? a. Unclear policies regarding whistle blowing b. Lack of awareness about the program c. Management inaction regarding anonymity policies d. Lack of adherence to anonymity policies
According to The Core Principles of Professional Selling, a salesperson should have a ________ that focuses all sales efforts on serving others.
A. plan B. quota C. purpose D. target E. goal
What is a non-media connector? Discuss the reasons why non-media connectors play an essential role in the development of an MPR campaign
What will be an ideal response?
PepsiCo divested its group of fast-food restaurant businesses (KFC, Pizza Hut, and Taco Bell) to Yum! Brands in order to allow PepsiCo to focus on its core soft drink and snack-food businesses. A useful guide to determine whether or when to divest a business subsidiary is to ask,
A. "Can't we derive a parenting advantage with these businesses?" B. "Will these three businesses pass the ‘cost-of-exit' test?" C. "Have we missed the opportunity to milk these cash cows?" D. "Do we need to do the math to achieve 1 + 1 = 3 outcomes from these diversified businesses?" E. "If we were not in this business today, would we want to get into it now?"