Why is the learning rate more pronounced for complex products than for simple products?
What will be an ideal response?
Complex products offer more opportunity for improving work methods, materials, and processes.
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Competition works to drive down the rate of return on invested capital toward the rate that would be earned in a perfectly competitive industry
Indicate whether the statement is true or false
Which of the following will increase mail survey response rates over 90%?
A) use of color B) stamps, rather than preprinted postage paid on the return envelopes C) use of a recognizable brand name D) use of a celebrity endorser E) none of the above
Lilly's, a furniture retailer, sells low-end furniture and accent pieces that are targeted toward lower-income consumer groups. Lilly's most likely segments the consumer market based on ________ variables
A) demographic B) psychographic C) universal D) geographic E) behavioral
Which of the following is the most logical budget-setting method?
A) percentage-of-sales method B) affordable method C) competitive-parity method D) objective-and-task method E) push method