Cause and Effect logic is the basis for Systems Analysis
Indicate whether the statement is true or false
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Ernest Dichter's interviewing method called motivational research was used to
A) seek subconscious appeal that can be used in advertising. B) seek subliminal messages that propel audiences to react. C) create color schemes that trigger positive feelings. D) design Internet ads.
What three conclusions can be drawn about audience assessments of a speaker's ethos?
What will be an ideal response?
Burger King’s Be Your Way campaign focused on an issue, an audience and an event that would ensure engagement. This was an example of ______.
a. situational theory of public b. policy based theory of public c. values based theory of public d. contextual theory of public
To help launch a new socially conscious children’s KidsCares television network, PR Firm CSRx created an interactive World Rescue bingo game. Parents print the World Rescue Bingo card. For the first month of programming, children look for a special rescue code to appear during their favorite new shows and match the code to the bingo card. Three codes matched down, across, or diagonally wins. Children enter the winning codes into a child-safe World Rescue Decipher app and learn which World Rescue KidsCares will be donating to: Project Water, Doctors Without Borders, or Endangered Species Adoptions. No purchase is required to play. Which type of corporate social responsibility engagement does this represent?
a. community volunteering b. corporate social marketing c. cause-related marketing d. cause promotions