Because digital media are interactive, they blur the line between content providers and consumers.
Answer the following statement true (T) or false (F)
True
The Internet and other digital media, from the beginning, have been interactive, blurring the line between content providers and consumers. The connected audience doesn't just consume online content; it interacts with it and helps create it.
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Compared to other retail formats, the greatest benefit that store shopping offers is
A. the ability to touch and feel the products. B. easy availability of information for product comparison. C. personal safety. D. broader and deeper assortments. E. availability of detailed information for evaluating a product.
According to the text, the market analyst may determine a country is not a good market by making a simple calculation based on
A. GNI/capita, population by state or province, and the number of pharmacies. B. GNI, total population, and income distribution. C. Pet sales, number of CD players, and per capita lint production. D. GDP, GDP growth rate, and tax burden. E. GNI/capita, total population, and the size of the hidden economy.
A contract in which a seller agrees to sell all of its production to a single buyer is known as a(n) ________
A) requirements contract B) output contract C) best-efforts contract D) option contract
Describe three ways in which corporate social responsibility differs from conscious marketing.
What will be an ideal response?