The trade-through rule states that a stock trade should be executed at the best price that is available in all of the stock markets. In other words, a trade order continues to pass through the markets until the best price is reached.

Answer the following statement true (T) or false (F)


True

Two factors that have changed the competitive arena of the stock markets are dual listing of stocks and the mandatory use of the trade-through rule when trading in securities. A stock with a dual listing is eligible (registered) to be traded in more than one stock market. The trade-through rule states that a stock trade should be executed at the best price that is available in all of the stock markets. See 3-2: Types of Financial Markets

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One reason follow-up is so important is that research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly ________ of that necessary to gain a sale from a new customer.

A. 25% B. 50% C. 200% (or double) D. 300% (or triple) E. 100% (or the same as)

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The American Customer Satisfaction Index is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic

characteristics. Indicate whether the statement is true or false

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Which of the following is the most important part of a bad-news message?

A) ?A positive, forward-looking closing B) ??A neutral buffer C) ?An explanation of the reasons for the bad news D) ?The bad news itself

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Starbucks posting the latest music, or explaining how to grow coffee beans is an example of _______________ in the social media world.

a. Creating awareness b. Adding value c. Selling d. Word of mouth

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