What fraud scheme is similar to the "borrowing from Peter to pay Paul" scheme?
a. expense account fraud
b. kiting
c. lapping
d. transaction fraud
C
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Adding geographic codes to customer records to plot them on a map is called:
A) geoidentification B) geocoding C) finding neighborhood lifestyle clusters D) commercial database service analysis
Which of the following is true of the role of an account executive?
A. It includes an extensive creative aspect. B. It is primarily considered a research function. C. It is generally considered a subsidiary function. D. It is used only by centralized organizations. E. It is the focal point of agency-client relationships.
Which method of adjusting for nonresponse has the researcher contacting a sub-sample of the nonrespondents; projecting the values obtained from the sub-sample to all respondents; then adjusting the survey results to account for nonresponse?
A) substitution B) sub-sampling of nonrespondents C) subjective estimates D) replacement
Data that have already been collected in a previous study are called ________ data, while data that are generated by a phone survey this month of key customers are called ________ data.
A. intranet; sample B. primary; secondary C. secondary; experimental D. secondary; primary E. primary; intranet