Consumer juries and portfolio tests are examples of
A. posttest field methods.
B. pretest laboratory methods.
C. single-source real world methods.
D. posttest laboratory methods.
E. pretest field methods.
Answer: B
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Which of these is a constraint that is appropriate for Scenario 8.1?
A) ? 680 B) ? 0 C) + ? 300 D) ? 300
Ruby, a recent fashion design school graduate, has received praise for her clothing designs from her peers and friends on social networking sites; this has inspired her to set up a store where she can design and sell apparel. After experiencing some success with sales, she recruits two employees to handle customers at the store. However, she handles other day-to-day affairs herself, while continuing to design clothes. Which of the following is likely to be a pitfall of this organizational structure established by Ruby?
A. People are highly unlikely to buy clothes from a store run by a fashion design student. B. Hiring more employees will result in loss of intellectual property. C. The online admiration of her designs will not translate into sales. D. Once the firm starts growing and attracting more customers she is likely to feel overloaded.
A publisher of books on holiday decorating, cooking, and crafts has to find a way to dispose of its overrun and unsold end-of-season output. As a marketing consultant, you suggest the firm sell the merchandise to:
A. mass merchandisers B. convenience stores C. department stores D. supermarkets E. off-price discount retailers
An internal control questionnaire indicates that an approved receiving report is required to accompany every check request for payment of merchandise. Which of the following procedures provides the best evidence on operating effectiveness?
A. Select and examine receiving reports and test whether the related canceled checks are dated no later than the receiving reports. B. Select and examine canceled checks and test whether the related receiving reports are dated no earlier than the checks. C. Select and examine receiving reports and test whether the related canceled checks are dated no earlier than the receiving reports. D. Select and examine canceled checks and test whether the related receiving reports are dated no later than the checks.