The term data refers to facts that are recorded and can be accessed
Indicate whether the statement is true or false
TRUE
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Systems that use a sequential master files employ a backup technique called
a. Batch check b. Destructive update c. Grandfather-father-son d. Master file backup e. None of the above
Which of the following significantly enhanced the effect of the WOM campaign used to promote Latte Lite for Dunkin' Donuts?
A) BzzAgent used the WOM campaign in all of the major markets served by Dunkin' Donuts to drive national sales of the new product. B) Volunteers working for BzzAgent tested the new product and provided valuable feedback before it was sold in control markets. C) BzzAgent established clear objectives and tactics for the WOM campaign and implemented a system for measuring the results. D) BzzAgent combined WOM with radio advertising to saturate control markets with information about the new product. E) Information packets about the new product were provided to BzzAgents to be distributed to customers at point-of-purchase kiosks.
How does Grackin most likely benefit from hosting educational seminars?
A) engaging in socially responsible activities in the community B) helping sales representatives with their presentation skills C) providing shareholders with many educational benefits D) highlighting product benefits to potential prospects E) generating extra revenue from attendees
As it pertains to international segmentation, unique segmentation is used when
A. a product offering has market appeal only in English-speaking regions. B. a product offering has market appeal in several countries. C. a firm can identify a group of consumers with common needs and wants that spans the entire globe. D. the similarity in needs and wants exists within one country. E. the similarity in needs and wants only extends across the region or several countries.